SkiReel WakePro Chosen as Finalist for Brand New Awards
Munich Germany, – Skireel Watersports LLC, manufacturer of the PATENTED & PATENT PENDING SkiReel WakePro™, was selected as a finalist in the 11th annual ispo BrandNew Awards.
Since the launch of the ispo BrandNew Awards in winter 2000, over 1000 companies, brands or individuals with striking ideas have been taking the chance to apply for the largest start-up competition in the sports industry. Skireel submitted the WakePro to the multinational ispo panel and beat out over 150 products from more than 20 countries for the finalist position in the summer sports hardware category.
The ispo judges agreed the WakePro is unique in design and utility. ispo BrandNew calls a group of 14 professional specialists from the sports industry and media twice a year for the evaluation process and the selection of the winners and finalists.
The official judging criteria of the first judging round were:
Is the product new, does it have new features, and does it operate as expected?
Is the product well designed and technically superior? Is the design safe and well engineered?
Is the product easy to use? Does its application enhance the riders experience on the water?
All ispo BrandNew applicants were grouped in seven product categories and presented to 14 international sports experts during the jury meeting. The Jury Members then tested each product and viewed videos and marketing materials. After a usually long discussion, the winner of each product group is chosen by voting. Finally, the winners of each BrandNew category enter the final judging round. The jury is now asked to determine the Overall Winner and product group finalists of the competition.
The WakePro was commercially launched in the United States in 2004. Gerry Nunn and Charley Patterson used the WakePro on their 2003, 2004 and will again in 2005 US national tours, Backyard Tour and Mission 2 Ride respectively.