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Liquid Force hires new Team Manager/Marketing Coordinator

Encinitas, CA - Liquid Force has officially added a much needed member to the family. Aaron Grace has joined the crew in Encinitas, taking on the role of Team Manager/Marketing Coordinator. The long time LF team rider has spent the last couple of months preparing for this role and is now able to grab the reigns and move ahead with full steam. Grace’s immediate duties/projects will include managing the professional and amateur team of riders, as well as spearheading the 4th season of the Liquid Force Trip Across America.

Don Wallace, longtime friend of Aaron’s, and Liquid Force Sales and Marketing Manager had the following to say about his new right hand man…“Aaron has a lot of work ahead of him, but he seems excited to get things rolling. I’ve needed someone to take over this position for a while now, and I’m really psyched to have been able to get AG in house. Besides being a close friend of all of us here at LF, he has a lot of respect from peers in the industry. We feel that he has the experience that is needed to take our marketing plans to the next level. His experience as a professional rider will really benefit the riders, helping them all get stronger as riders and representatives of our product. The fact that he has first hand knowledge of what they’re dealing with should be a huge plus for all of us.”

Grace, originally from Coeur d’ Alene, Idaho, has lived in the San Diego area for nearly 7 years, and has been actively involved in the local wakeboard scene, as well as the National scene throughout. As an LF rider, he has spent months on the past Trip Across America tours, has worked at, or attended most of the major wakeboard events in the US, and has also been able to enjoy some international traveling to places like Prague, and Sweden. He has previously worked for Rusty Surfboards, as well as Spy Optics, and now has found a home in the Liquid Force family.

“I’m extremely excited about this opportunity.” States Grace, aka… AG. “I’ve been looking for an opportunity like this since I originally became a part of the wakeboarding industry in 1997. I really enjoy working with the riders on all levels. Shane, Watson, Gregg, Melissa, Tim, etc… They’re all great. Whether I’m helping them with sponsors, travel, exposure, product needs, etc..., I enjoy being able to make a difference in their careers as athletes and spokespeople for our products. To have this opportunity come up at LF… I couldn’t have asked for anything more. We’ve got the best team, the best products, and in my opinion, the most dedicated group of people I’ve ever worked with. The immediate future should be a blast. LF is really moving forward and I’m glad to be a part of the momentum.”

To get in touch with Aaron regarding sponsorships, the 4th season of Trip Across America, or any other marketing projects, please contact him at, or at 760.943.8364, ext. 302.

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