MasterCraft’s new Design-A-Boat feature at www.mastercraft.com is an interactive self-guided boat configurator that allows web surfers to toggle side profile and overhead views of MasterCraft ProStars, MariStars and X-Series boats while choosing different exterior and interior color schemes. While most auto and marine configurators stop there, MasterCraft’s Design-A-Boat (http://design.mastercraft.com) also enables prospective customers to choose engine, stereo, instrumentation, boat cover, tower accessory and other options.
“This configurator really stands out because of the emotional experience of building your boat and seeing it evolve as you go through,” said the site’s designer Klay Devries, Periscope executive VP of interactive. “Design-A-Boat shows you what you’re configuring and incorporates big images, video, sound and motion to create a higher level of engagement for the user. They can configure a boat that they can imagine themselves in and fall in love with it.”
Users can also create personal profiles online, save their selections for future use, print out their MasterCraft, get a quote and contact a dealer, all using online navigation.
MasterCraft recently launched the Design-A-Boat feature in conjunction with their 2004 MasterCraft.com update. The company also plans to launch a new quality mini-site and online factory tour in the coming days. Both will be fully interactive, incorporating still imagery, video and narration. All MasterCraft sites and features can be viewed in either HTML or Flash for low and high-bandwidth connection speeds.