The following are commonly asked questions about advertising on Wakeboarder.com.
Advertising on Wakeboarder.com
How does banner advertising on Wakeboarder.com work?
We display your banner ad on our site where it can be seen by our site's
visitors. If someone is interested in your product or service, they click on
the banner and are transferred automatically to your site where you can tell
them more, and hopefully, get them to make a purchase. We sell you
advertising space on our site on the basis of how many times your banner is
seen, a measurement called CPM.
What does CPM mean?
CPM refers to "cost per thousand" and is used by the advertising
industry to describe how many people have viewed the banner ad ("page
views" they call it), or received an "impression" by seeing the ad.
What does "click-through" mean?
When someone is interested in your banner ad, they click on it, and are
transported to your website. Every time someone clicks on your banner, it
is called a "click-through," and the "click-through rate" is expressed
either in per cent or clicks per thousand.
How do you decide where my banner shows up?
Most advertisers choose to have their banner run throughout our whole site. In some cases,
advertisers only want their banner to show up on a certain section or page of the site. This
is not a
problem for us, and the cost remains the same.
How can I find out how well my banner is working?
We keep track of the times your banner was viewed, the number of
click-throughs, and the click through rate, and we can e-mail these to you
upon request any time during your ad campaign, and we report these statistics to you at the
end of the campaign.
Besides the click-throughs, banner advertising also has branding value. Even though someone
may not have clicked
on your ad, they may read the ad message which helps your brand awareness, and they may
decide to drop by your site
What kind of click-through rate should I expect?
Ours is a very targeted site, as our audience is mostly all people who wakeboard and wakeskate. You
can expect a minimum of a 2% click-through rate, or higher if your banner is very
compelling and of interest. It all depends on your banner's message and catchiness. We
often see banners that get click-through rates of up to 10%.
How can I get a higher click-through rate?
There are a few ways to increase click-through rates. Banners that offer the user a reason to come to their
seem to be the most successful. Such as offering 10% off of a wakeboard if you click on the
banner, or something else
of the sort. Ads that are straightforward and not confusing also receive higher click-through
rates. The best way to achieve
a high click-through rate is to specifically target your ad to a specific page or section of
our site. For example, if
you were a company selling Hyperlite wakeboards, it would be smart for you to choose to place
your banner exclusively on our
pages that contain reviews of Hyperlite wakeboards, or other kinds of wakeboards.
Why are some CPM rates on other sites higher or lower than others?
Typical rates range from $5 CPM to $25 CPM for sites with very general
audiences. The more targeted the site, the better match between the visitors
and the advertiser's product, the higher the rate. Not only is the
click-through rate likely to be higher, but also the percentage of sales you
make is likely to be higher. Our rate is $20 CPM, which is a great deal for a site as
highly targeted as Wakeboarder.com. The reason for our low rates, is that Wakeboarder.com
was launched in
January, 2000 and we're trying to introduce as many companies as possible to see how powerful
our site can be. We also are trying to support the sport, and don't believe in charging high
prices just because
Do you have any sort of guarantee of results?
Due to the fact that click-through rates often depend on how good the banner being used is, we
that you'll reach a certain click-through rate. However, we are so confident you'll be happy
with your results that
if you aren't satisfied, we'll let you buy the same number of ad impressions of the campaign
you were unhappy with
for half the price, which is a $10 CPM.
Do you have a minimum purchase?
Yes, an ad campaign must be at least 5,000 ad impressions, which costs you $100. It usually takes a little
time for users
to notice your banner ad and click on it, so ad buys smaller then 5,000 page views are not
recommended. It also
saves us from having to do a large amount of billing for smaller ad buys.
Do you have any sort of bulk buy or other kind of discounts?
If an advertiser is willing to commit to a significantly large ad purchase we are willing to
negotiate some sort of discount.
This depends on the size of the ad campaign, and other factors to be discussed.
How long does X amount of ad impressions last?
Obviously, this depends on the amount of traffic Wakeboarder.com is receiving when you place
your campaign. This also
depends on the amount of available ad inventory we have. However, we can stretch out the
length of your campaign to go as
long as you'd like. We can just run your campaign as fast as possible, or we can strech it
out so you only show X amount
of impressions per day. For example, if you bought the minimum of 5000 impressions you could
make this last 5 days by
telling us to only run 1000 impressions a day. Or, you could have us place your banner in our
rotation and let your impressions
get used up as fast as possible (which depends on our traffic level and the number of other
companies advertising at the same time).
What size banner can I use?
We use the standard banner size: 468 pixels wide by 60 pixels high. We allow the
file size of the banner to be no more than 15.0K, so keep your animations
What do you charge to prepare a banner for us?
If you already have your own banners, or can can create them yourself that's fine.
If you'd like us to design a banner for you, we charge about $150 per banner if you already
have the concept with
some simple animation of text, etc. If you want us to work with you and spend some time to come up with some
banners, we bill on an hourly rate.
Do you cooperate with ad agencies and media buyers?
Yes. Of course, the word "cooperate" really means: Will you allow an ad
agency to pay 15% less for bringing their client to you? We like to work
with ad agencies, since once they learn about our site, they may bring other
Can you serve HTML and Java ads?
Yes, so long as they are within our banner file size maximum of 15K.
What's the next step for setting up banner advertising?
Why don't you begin by purchasing 5,000 or 10,000 page views on our
site and see how it works for you. You can e-mail
email@example.com or call Ed Harmon at 512-789-3149.