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Liquid Force hires new Northern California Sales Rep

Encinitas, CA - After months of searching, Liquid Force officially announces the hiring of a new Northern California Sales Rep, Chris Patterson, of Incline Village, CA. He will be an in-house rep, and will be focusing entirely on maintaining and growing the relationships that LF has with its dealers in the Northern California territory.

“It was really important, in my opinion, that we got an in house rep for this territory. I think the territory is one that definitely needs a reps full time attention. That being said, I couldn’t be more pleased with the hiring decision that we made. I think Chris will be an awesome addition to our staff, and am excited to see the possibilities in his territory expand.” States Don Wallace, LF Sales and Marketing Manager, “Chris has the experience, knowledge, and dedication that our dealers are looking for. Besides that, he’s a great guy, and he loves wakeboarding. We spent a long time making our decision for this territory, and I am extremely happy that we were able to get Chris. ”

Chris has spent many years in the industry, working in house for several manufacturers, as well as working on the floor in retail outlets. He has worked at Active Watersports in Oregon, as well as Munson Marine, in Chicago. He grew up in the Chicago area, but has been a west coaster for the past few years. His experience and enthusiasm were noted as the main reasons for his hiring.

“I couldn’t be happier about this career move. To get on board with LF is a dream.” States Chris, “I am extremely excited with the direction the guys at LF are taking the brand and the product, and look forward to helping them continue the forward momentum. Jimmy and Tony have been leaders in this industry since the beginning, and I am really stoked to be working with them. It’s always fun to be working for people you enjoy, and selling products that you truly believe in. I think it’s going to be a great future for me, for LF, and for the dealers and consumers in Nor-Cal. I can’t wait for the summer to start!”

To contact Chris, email him at, or call him at 775.287.4417.

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