Glass & Powder Boardshop, Inc., today announced the successful opening of their second storefront, located at the Short Pump Town Center in the west end of Richmond, VA. The new shop is a one-of-a-kind offering in the record-setting new shopping district, which is comprised primarily of national chains. “The number of new customers we’ve met this week has been incredible!” says Scott Dickens, President of Glass & Powder Boardshop. “The reaction to our new shop’s design, the product mix that we’re selling, and our unique brand of customer service has been nothing short of amazing. We doubled our first week’s projections.”
Richmond shoppers are familiar with Glass & Powder Boardshop, having firmly established the first location in Carytown as the premiere resource for wakeboards, snowboards, and clothing for the area’s action sports enthusiasts and casual shoppers alike. The new shop in the Short Pump Town Center offers a similar mix of products with the addition of a very important product category: skateboarding. “It’s only natural that we sell skateboarding products,” says Sandy Appelman, the company’s Treasurer. “The west end needed a good skate shop, our staff is comprised of skateboarders, and the crossover to the other sports that we specialize in is tremendous.”
Glass & Powder Boardshop has an exclusivity agreement for the Short Pump Town Center as the sole provider of wakeboarding, snowboarding, and skateboarding equipment. “Our unique product offerings of snowboarding, skateboarding, and wakeboarding products, as well as our exclusive clothing set us apart from the other retailers. No one else represents the extreme generation quite like we do,” says Cara Dickens, Vice President of the five-year-old Richmond retailer.
The success story isn’t limited to the Short Pump location for Glass & Powder. The shop’s Carytown shop is on course for another incredible growth year and e-commerce sales have tripled in the past six months. The shop is currently one of five finalists for the Greater Richmond Chamber of Commerce “Impact Award,” which recognizes excellence in business growth, especially in challenging business climates. Scott Dickens sits on the Boards of Directors for the Retail Merchants’ Association for Richmond, Sandy Appelman serves as Treasurer and Secretary on the Board of Directors for the Carytown Merchants’ Association, and Cara Dickens is nominated for the NAWBA Rising Star Award, which recognizes excellence and achievement for female business owners. For more information, please contact Scott Dickens: scott@glassandpowder.com or (804) 358-9709.
