Centurion has been very proactive and we've evolved with the market to the benefit of our dealers and retail customers. We are on target with our programs, product and vision and see the results with orders and growing list of new dealers, declared Centurion CMO Mark Overbye.
In the past year, Centurion has created a state of the art website with an industry leading boat builder. With a CRM component that instantly sends leads directly to dealers, accountability with consumer follow up and dealer floor traffic has increased ten fold. Dealers benefit from expedited parts orders, warranty filing and actions plus consumers get direct access to the company. Recently, conduits to Centurion athletes via Facebook, Twitter, blogs and other social media were added to the Centurion website making the site alive with daily updates.
2009 was a tough year. But it also inspired dealers to re-evaluate their vendors and Centurion has benefited from that. We've worked hard and made serious investments in our brand, how we partner with our dealers and reach out to consumers. The industry has taken note and we've added many new dealers, adds Overbye.
Centurion is proud to announce the addition of these excellent dealers to the Centurion team:
Utah Water Sports, South Jordan, UT
MasterCraft Inland Northwest, Liberty Lake, WA
MasterCraft Northwest, Issaquah, WA
Supreme Boats, Blumenort, Manitoba
Dedicated to developing world class products and forging strong relationships, Centurion has been recognized as an innovative industry leader for over 35 years.