MARYVILLE, TN & ENCINTAS, CA (December 12, 2008) - Skiers Choice, Inc., manufacturer of Supra and Moomba boats and Liquid Force, manufacturer of Liquid Force Wakeboards, announced a long term strategic partnership to benefit both companies by promoting and selling their respective products and increasing the value of their respective brands. The agreement consists of multiple components to include the production of a special edition series available on Surpa and Moomba boats that will pay tribute to Liquid Force, the leader in wakeboarding. In addition, Supra will now be the official towboat of the acclaimed BROStock event series and select stops from the Maven Series.
"With this partnership we are bringing Liquid Force's wakeboard industry leadership together with our boating industry expertise to offer customers a world-class watersports experience," said Rick Tinker, President of Skiers Choice, Inc. "This is where the lifestyle, the sport and the products our customers use to live it, work simultaneously to bring them the best there is available."
Supra, Moomba and Liquid Force will begin to roll out initiatives from the agreement fairly quickly. Research and Development, Engineering, Manufacturing, Art and Marketing departments of the two companies' have been working diligently to implement the details. Look for more information to be revealed in the weeks to come.
Tony Finn, Founder of Liquid Force said, "I am extremely impressed with the quality and commitment to wakeboarding that Skiers Choice has shown. I'm super fired up about the collaborative boats that we are releasing. They are both pretty fricken sick!! We couldn't be happier to team up with not only such a great company, but with such a great group of people as well. Skiers Choice and Liquid Force plan on introducing a lot of new, cool, innovative products into the wakeboard market moving forward, so hang on!!"
ABOUT LIQUID FORCE
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. As part of the Motion Water Sports family, Liquid Force owns Straight Line Ropes and Handles. Supported by a superior team of athletes, Liquid Force events include world famous BROstock and Maven Sessions. For more information visit www.LiquidForce.com.
ABOUT SKIER'S CHOICE
Skier's Choice, Inc. is a leading manufacturer of performance inboard wakeboard and water-ski towboats under brand names Supra and Moomba. Supra has been a leader in the inboard industry since 1980 and is synonymous with innovative styling, luxurious interiors, highest construction quality, and unsurpassed wake performance. Moomba is a value-oriented brand that offers significant savings yet delivers performance and reliability equal to or better than other inboard brands. Skier's Choice sponsors the WWA World Wakeboard Championships, INT and NWL amateur events. Located in Maryville, Tenn., the company is closely held. For more information, please visit www.skierschoice.com, www.supraboats.com or www.moomba.com.