TIGE' AWARDED BEST MARINE MANUFACTURER WEBSITE BY NMMA
The official website of Tige' Boats, Inc. - has been awarded Best OEM/Manufacturer Website by the National Marine Manufacturers Association (NMMA) and Boats.com.
The prestigious award was presented February 14 at the 2008 North American Marine Industry Web Awards ceremony held at the Miami International Boat Show. Launched in 2004, the Marine Industry Web Awards recognize the industry's drive toward higher standards of excellence in website design and content.
Tige' was recognized as a company that leads the marine industry in website design and content, setting a higher standard of excellence in the on-line environment. The Tige' website was cited for its creativity in design, ease of navigation, relevant content and up-to-date information.
"With an experiential approach, this site, beyond many that we saw, excelled at presenting a boating lifestyle," noted Web Awards judge Sue Garibaldi of Communication Arts magazine. "This site surpassed the others with the addition of engaging imagery, concise well-written copy, and a not-too-heavy-handed approach to the interface."
Other Web Awards judges included Sharon Davison, CEO of Web design and consulting firm, Red Sky Blue Water; Larry Rains, marketing manager, Boats.com/YachtWorld.com; and Fernando Regueiro, director of Internet services for NMMA.
Created in-house by the Tige' marketing team, www.tige.com focuses on the company's unique line of inboard watersport towboats. The site utilizes video and interactive animation to explain the various advanced features and superior performance of Tige' inboards, which range from 20 to 24 feet. The site demonstrates how Tige' innovations, such as the patented ConvexV hull and TAPS2 technology, enhance performance and watersport versatility. The award-winning website also carries news and stories about Tige' owners, events and the Tige' lifestyle.
"Our intention was to create a website that communicates how the high quality and innovative features of our boats enhance the on-water lifestyle of our customers," said Tige' CEO Charlie Pigeon. "We're all honored that such a prestigious organization and panel of judges feel we have succeeded."