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Hype gets a new President & COO
From Hyperlite:

Redmond, WA, 1/17/06 – Robert Archer, CEO of HO Sports Company, Inc., announced the addition of Timothy J. Joyce to the HO/Hyperlite management team. Tim will assume the role of President/COO effective Monday, January 23.

Tim brings to HO/Hyperlite a wealth of experience in sales, marketing and the sporting goods industry. He most recently served as the Executive Vice President of adidas America overseeing the entire US sales function, including adidas’ retail in line and outlet stores across the country. Prior to his time at adidas, Tim spent more than 19 years with Nike Inc., serving in various roles including the Director of European Sales from 1994-1996. His last position at Nike was Vice President of Global Sales.

Tim will be working with the HO/Hyperlite team to continue the tradition of innovative product development and marketing strategies that have made the company the water sports industry leader. He will also lead the development and implementation of new strategies for growth and product extension to capitalize on the strength of the HO/Hyperlite brands. HO Sports Company Inc.’s mission is to be the premier water sports company in the world by designing, manufacturing, selling and servicing innovative and reliable products, which are the brand of choice from the novice to the most proficient water sports enthusiast.

"We are ‘stoked’ that Tim will be joining HO/Hyperlite," said Archer. "His extensive amount of sales and marketing experience, along with his leadership ability, will make him an excellent addition to the already outstanding team of HO/Hyperlite associates. As a former collegiate and professional basketball player, Tim also knows how to compete!”

Tim received his undergraduate degree from Ohio University and also a Master’s degree in Sports Administration. He is married and has two children.

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