ABILENE, TEXAS – Moving to further enhance the growing marketing capabilities of its organization, Tigé Boats Inc. has named Trish Christoferson-Tobin Tigé Marketing Coordinator.
Tobin’s primary responsibilities include planning and coordinating all marketing events such as photo shoots, media events and contests, tracking and organizing all marketing projects, as well managing and estimating all marketing efforts costs. She will also act as the coordinator for all media inquiries and requests.
“During the past 2 years our in-house marketing capabilities have grown tremendously. This position is a vital step in helping us meet the expanding marketing needs of our rapidly growing company,” Kip Davis, Director of Marketing, explained.
Tobin earned a Bachelor of Arts degree in public relations from Texas Tech University in the fall of 2004. A native of Abilene, Texas, Tobin is excited to be part of such a fundamental part of the city.
“Tigé has such a positive hold on the world-wide boating industry and the Abilene community. I’m both excited and proud to work for a company that earns its success by listening to its customers and responding to their needs through innovation and a commitment to quality boat building,” Tobin said.
Tigé Boats Inc. is headquartered in Abilene, Texas, where it manufactures eight direct drive and sport V inboard models ranging from 20 to 24 feet in length. Each boat features the patented Tigé ConvexV hull and TAPS2 technology. All are backed by the Tigé LifePlus lifetime replacement warranty, the only replacement warranty in the industry. Tigé has more than 80 dealers in 10 countries.
